Two of the top email marketing tools available to entrepreneurs who are online to add to your shortlist include AWeber & Mailchimp, particularly when you have a smaller to mid-sized business. But which one should you choose? What is the best time to choose AWeber? If you prefer Mailchimp, then it is the best choice.
AWeber: What is so distinctive about it? Are there any reasons you should consider Mailchimp rather than AWeber? Why should you choose Mailchimp? You need ease with the process of setting up an email-based campaign. You need support getting your store online up and running.
AWeber is a fantastic partner for you when it comes to sending out emails to promote your product. AWeber will deliver your emails directly to your subscribers’ email inboxes. This is one of the major benefits of their service. AWeber will analyze your email content and suggest what new segments that you should promote to your customers. If you’re able to convince your readers to open these emails, then you’ve got a successful email marketing campaign ahead of you. With AWeber, the sales volume you achieve with the emails you send will depend upon the number of recipients who open your emails as well as clicking your opt-in links.
It’s the complete opposite. Mailchimp does not make easy task of creating your campaigns via email. Mailchimp comes with a few drawbacks that are hard to overcome. For one, the interface and design of Mailchimp can be clunky and hard to navigate. It’s a challenge for many aspiring marketers to design their web pages and get them to work effortlessly.
These disadvantages have led to concluding that Mailchimp might be a better option to use for your email marketing platform. Yet, the idea of comparing Aweber Mailchimp with can be a good idea. In fact, a mailchimp analysis could point to a need for further investigation as to the advantages of using an email automation program are in question. Furthermore, as most marketers use several marketing tools in conjunction with email automation and marketing, it could be the use of both Mailchimp as well as aweber can give them greater flexibility.
AWeber is definitely more flexible in comparison to Mailchimp and is an excellent choice for marketers who want to have a bit of flexibility in their marketing efforts. Mailchimp remains the absolute top choice for ease of use. The main benefit that comes with using both Mailchimp and Aweber for marketing via email is both platforms have some common traits. This makes it easier for customers to operate on these two systems without any difficulty. Mailchimp along with weber, allows you to conduct multiple campaigns at the same time. This is feasible since both platforms can be customized the labels according to your needs.
Mailchimp is more secure as compared to aweber. This is the major differentiator. AWeber is, on the contrary part, is targeted towards the beginner market. Mailchimp provides basic templates for use by anyone, whereas AWeber provides only basic templates for creating contacts and email addresses. AWeber is also less expensive because it doesn’t permit the creation of custom addresses. It could be a major problem in marketing, however AWeber offers a number of advantages over Mailchimp.
Mailchimp is simpler and has limited functionality. Its limitations include only allowing the creation of custom addresses and the limited formatting for HTML messages; on the other hand, AWeber offers a wide range of marketing automation tools which help manage the tasks of marketing via email much simpler and faster. Furthermore, AWeber also allows users to make unlimited categories and tags that allow even higher levels of customisation. Mailchimp isn’t a good option for marketing automation software.