Two of the most powerful email marketing tools available to entrepreneurs online that you should include on the list of tools you should consider include AWeber & Mailchimp, particularly when you have a smaller to mid-sized online business. However, which should you select? Should you choose AWeber? Mailchimp: When should you go?
AWeber What’s different regarding it? Are there any reasons you should consider Mailchimp over AWeber? Why should you decide to use it? It is important to have ease in setting up an email campaign. Assistance is required in order to set up your online store operational.
AWeber is an excellent companion for you when it comes to marketing via email and also promoting your business. AWeber allows you to send your messages directly into your customers’ mailboxes. It is among the main reasons why they are a top choice. AWeber also analyzes the contents of your emails to recommend new segments for you to market to. If you can get the readers to open the email messages, you’ve got the makings of a successful email marketing campaign ahead of you. AWeber’s platform for marketing emails will decide how many people read your emails, and visit your opt-in pages and how many sales the campaigns achieve.
On the flip side, with regards to Mailchimp, the reverse is the case. It is difficult for Mailchimp users to make email-based campaigns. Mailchimp comes with a number of drawbacks which are difficult to overcome. First of all, the design and interface of Mailchimp tend to be very awkward and complicated to navigate. Many new online marketers discover it hard to make their websites look attractive and work efficiently.
Given these drawbacks, a possibility is that Mailchimp is a superior choice as an email marketing platform. But, making a comparison between aweber and mailchimp is not a bad idea. In fact, a mailchimp review could lead towards the need for more research as far as the advantages of using an email automation program are concerned. Additionally, since many marketers employ different marketing methods along with automation of emails, they may find the use of both Mailchimp as well as Aweber will give them more flexibility.
AWeber is certainly more flexible than Mailchimp and therefore could be an ideal choice for marketers who don’t mind some extra flexibility in their marketing activities. However, Mailchimp still remains a undisputed leader with regards to user-friendliness to use. Mailchimp and Aweber share many common features, which is one of the main advantages for both platforms for email marketing. This makes easy for users to work with these systems. As an example the two platforms Mailchimp and aweber allow users to handle multiple campaigns in the same space and this is made easier because both platforms allow users to modify labels to meet your needs.
Mailchimp is more secure than AWeber. This is the most significant distinct feature. AWeber on the other hand offers a service that is aimed towards the novice market. Mailchimp offers basic templates that are accessible to anybody, while AWeber has only standard templates for creating email addresses and contact usages. AWeber is also much cheaper because it doesn’t permit the creation of custom addresses. Even though this could be a disadvantage when it comes to marketing however, there are quite a few benefits to using AWeber as opposed to Mailchimp.
Apart from being less cluttered and user-friendly, Mailchimp offers limited functionality. Its weaknesses are its limited capabilities like the inability to create custom addresses , or to format HTML messages. AWeber however offers many different tools for automation of marketing that will make it easier and more efficient to manage email marketing tasks. AWeber lets you set up unlimited tags and categories, which allows for greater customization. Mailchimp is not the best choice when it comes down to marketing automation tools.