Two of the best email marketing tools available to entrepreneurs online that you should include on your list are AWeber & Mailchimp, particularly if you own a small to mid-sized company. But which one do you pick? AWeber when is best? When to go with Mailchimp.
What’s the best thing about AWeber? What are the reasons to consider Mailchimp in place of AWeber? Why should you pick it? You need ease with the process of setting up an email-based campaign. You need support getting your store online functioning.
AWeber can be an excellent collaborator in the email marketing process and marketing your products. AWeber allows you to send your emails directly to your readers’ inboxes. This is one of the main reasons why they are a top choice. AWeber also analyses the content of your emails and recommend new content that you should promote to your customers. If you are able to get readers to open your emails, then you’ve got a profitable email marketing campaign in front of you. AWeber’s platform for marketing emails will be able to determine the number of subscribers who are open to your emails, how many visit your opt-in pages and the sales volumes your campaign will generate.
On the flip side, with regards to Mailchimp, the opposite is the case. Mailchimp makes it difficult to set up email campaigns. Mailchimp comes with a few drawbacks that can be difficult to conquer. First of all, the layout and interface of Mailchimp can be clunky and hard to navigate. It’s difficult for many aspiring marketers to design their web pages and get them to work smoothly.
In light of these shortcomings, one conclusion that could be drawn is that Mailchimp is a superior choice as an email marketing system. But that’s not to say that a comparison between the mailchimp and weber is a bad decision. In fact, a mailchimp review could lead at the need to conduct further analysis as far as benefits of using an email automation program are related. Additionally, since major marketers are using different marketing methods as well as email automation it is possible that using both Mailchimp and Aweber will give them more flexibility.
AWeber has more options than Mailchimp which could be a better option for marketers who want to have some control over their marketing strategies. But, Mailchimp still remains a top choice when it comes to ease to use. The biggest advantage that comes with using both Mailchimp as well as aweber to conduct email marketing is they share several common features. It makes it much easier for customers to operate on the two platforms with no difficulty. As an example, both Mailchimp and aweber allow users to handle multiple campaigns simultaneously; this is facilitated due to the fact that both the systems let you customize labels according to your needs.
Mailchimp is more secure than AWeber. This is the major distinct feature. AWeber however has a product specifically targeted towards beginners. Mailchimp offers basic templates that users can all use. AWeber provides templates only to create email addresses or use for contact. AWeber however is more cost-effective since it does not allow you to design custom email addresses. Even though this could be a disadvantage when it comes to marketing however, there are quite a few advantages that come with using AWeber over Mailchimp.
Apart from being much more user-friendly, Mailchimp offers limited functionality. There are limitations to Mailchimp’s functionality for example, not being able to make personalized addresses as well as formatting HTML messages. AWeber however offers many different marketing automation tools which will help make it simpler and faster to manage emails for marketing purposes. AWeber allows you to create unlimited tags and categories, which allows the user to customize their email. Mailchimp isn’t a good option when it comes to marketing automation tools.