Two of the biggest toolboxes for marketing via email available to online entrepreneurs to include in your shortlist are AWeber & Mailchimp, particularly for those who have a small to mid-sized online business. Which one do you pick? Which is better to use AWeber? Mailchimp: When is the best time to make the switch?
What’s the best thing about AWeber? Why would you consider using Mailchimp rather than AWeber? When to go with Mailchimp? It is important to have ease in making an emailing campaign. It is important to have assistance in getting your online store up and running.
AWeber is a great partner in email marketing and promotion of your service. One of AWeber’s selling points is that they can get your emails straight into the inboxes of your subscribers. AWeber also analyzes your email content and suggest segments that are suitable that you can market to. An effective email marketing campaign will only succeed if recipients open the emails. With AWeber, the sales number you make with the emails you send will depend upon the number of recipients that open your emails and click the links to opt-in.
The flipside is that in the case of Mailchimp, the reverse is true. Mailchimp doesn’t make it easy task of creating your email campaigns. Mailchimp comes with a few drawbacks which are difficult to get over. The design and interface of Mailchimp is challenging to navigate and could become confusing. Many new online marketers discover it challenging to create designs look professional and run efficiently.
Given these drawbacks, a conclusion to draw is that Mailchimp is the better option as marketing via email. But that’s not to say that aweber mailchimp comparison isn’t a good decision. An emailchimp-to-mailchimp comparison may mean that you must do more research on the benefits of automated email software. Many marketers blend various marketing strategies with email automation. This could lead to the conclusion the Mailchimp or aweber offer greater flexibility.
AWeber has more options than Mailchimp which could be a better option when marketers want to control their marketing efforts. Mailchimp remains the undisputed leader in ease-of-use. The most significant benefit when using Mailchimp and Aweber for email marketing is the fact they share some common traits. It makes it much easier for customers to operate on the two platforms with no trouble. In particular both Mailchimp as well as aweber enable users to handle multiple campaigns in the same space and this is made easier due to the fact that both systems allow you to modify labels to meet the requirements of your business.
Mailchimp is more secure than aweber. That’s the primary distinct feature. AWeber, on the other aspect, targets people who are just beginning their careers. Mailchimp provides basic templates that are accessible to any user while AWeber has only standard templates to create email addresses and contact usages. AWeber also costs less in that it does not permit custom address creation. This may appear to be an issue when it comes to marketing activities however, there are several advantages that come with using AWeber in comparison to Mailchimp.
In addition to being more user friendly, Mailchimp offers limited functionality. Its weaknesses are its limited capabilities for example, being unable to design custom addresses and formatting HTML messages. AWeber however offers many different marketing automation tools to make it easier and more efficient to manage mail marketing activities. AWeber permits you to make unlimited tags and categories, which allows you to make more personalization. Mailchimp is not the best option for marketing automation tools.