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Two of the best email marketing tools available to entrepreneurs online that you should include on your list include AWeber & Mailchimp, particularly when you have a smaller to mid-sized company. However, which tool to choose? Should you choose AWeber? What is the right time to choose Mailchimp.

 

What’s the best thing about AWeber? The reason why you might want to use Mailchimp over AWeber? When to go with Mailchimp? You require ease when setting up an email campaign. Assistance is required to get your online shop operational.

 

AWeber is an excellent partner for you in the field of email marketing and promoting your products. AWeber allows you to send the email directly to readers’ inboxes. This is one of their selling points. AWeber also analyzes the contents of your emails and suggest segments that are suitable that you could market to. If you can get readers to open your emails, you’ve got a successful email marketing campaign ahead of you. Through AWeber’s service, the sales number you make with your emails will be determined on the quantity of customers who open your emails as well as clicking on your opt-in link.

 

On the flip side, regarding Mailchimp, the reverse is the case. It is difficult for Mailchimp users to design email campaigns. Mailchimp comes with a few drawbacks which are difficult to get over. First of all, its design and interface Mailchimp are often complicated and difficult to navigate. It’s a challenge for many new marketers to create their websites and make them function smoothly.

 

These drawbacks lead to an conclusion that Mailchimp might be the better alternative for marketing via email. It’s not to suggest that aweber mailchimp comparison is a bad decision. In fact, a mailchimp comparison could be a clue to a need for further investigation as to the advantages of using an email automation software are in question. Furthermore, as most marketers use several marketing tools together with automated email, they may find that using both Mailchimp and Aweber will give them more flexibility.

 

AWeber is definitely more flexible than Mailchimp which makes it the ideal option for those who prefer a little flexibility in their marketing strategies. Mailchimp remains the absolute top choice for ease of use. The most significant benefit when using Mailchimp as well as aweber to conduct email marketing is the fact that both of them share many of the same characteristics. These common characteristics make it easy for users to make use of these platforms. Mailchimp together with Aweber, let you conduct multiple campaigns at the same time. This is feasible because both systems can customize the labels according to your needs.

 

Mailchimp is more secure than AWeber. This is the major differentiator. AWeber, on the contrary has a product aimed towards the novice market. Mailchimp has basic templates which can be utilized by anyone, whereas AWeber has only standard templates to create email addresses and contact usages. AWeber’s pricing is lower because it doesn’t permit personalized address creation. This may appear to be the biggest disadvantage in regards to marketing efforts however, there are quite a few advantages associated with using AWeber instead of Mailchimp.

 

Mailchimp has a more user-friendly interface but has limited capabilities. Its weaknesses are its limited capabilities including it being incapable of creating custom addresses and formatting HTML messages. AWeber however offers many various tools to automate marketing that will make it easier and more effective to handle emails for marketing purposes. AWeber permits you to define unlimited tags as well as categories, which allow more customization. Mailchimp isn’t a good option for marketing automation tools.