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AWeber and Mailchimp are two of the top email marketing tools available to entrepreneurs operating online. This is especially true for businesses that are smaller or mid-sized. But which one is the best choice? Should you choose AWeber? Mailchimp: When should you decide to go?


AWeber What’s special regarding it? Why would you consider using Mailchimp over AWeber? Why should you decide to use it? You require ease when creating an email marketing campaign. You need support getting your online store operating.


AWeber can be a wonderful partner for you when it comes to sending out emails to promote your product. AWeber is able to deliver the email directly to subscribers’ email inboxes. It is among the major benefits of their service. AWeber will also analyze your email content and provide suggestions on new segmentation that you should promote to your customers. The success of your email marketing campaigns can only be achieved if recipients open the emails. AWeber’s platform for marketing emails will decide how many people open your emails, use your opt-in buttons and the sales volumes your campaigns achieve.


However, when it comes to Mailchimp’s features, the opposite is also true. It isn’t a simple task of creating your campaigns via email. Mailchimp also has some drawbacks that can be difficult to conquer. The design and interface of Mailchimp is difficult to use and can become confusing. It is difficult for many marketers to create their sites and have them run smoothly.


Based on these disadvantages, a conclusion that could be drawn is that Mailchimp is a superior choice in terms of an email marketing platform. But, making a comparison between aweber and mailchimp isn’t a bad idea. The mailchimp comparison could indicate that you must do additional research about the advantages of email automation software. The majority of marketers integrate several marketing functions with email automation. This may lead to them finding the Mailchimp or Aweber provide more flexibility.


AWeber is definitely more flexible over Mailchimp and hence may be the best choice for marketing professionals who want to have a bit of flexibility when it comes to their marketing strategies. Mailchimp is still the clear leader in ease-of-use. Mailchimp as well as Aweber share a lot of shared features. That’s one of the main advantages for both platforms for email marketing. This allows people to use these platforms without much hassle. Mailchimp along with Aweber, let you conduct multiple campaigns at the same time. This is achievable because both systems are able to modify labels to suit your requirements.


The most significant difference between Mailchimp and Aweber is the fact that Mailchimp offers a more robust product. AWeber however has a product designed for the market of the newbie. Mailchimp provides basic templates which can be utilized by anyone, whereas AWeber has only standard templates to create contacts and email addresses. AWeber however is much more affordable as it isn’t able to create custom addresses. Even though this could be the biggest disadvantage in regards to advertising however, there are many advantages to choosing AWeber in comparison to Mailchimp.


Mailchimp is more intuitive but has limited capabilities. Mailchimp’s limitations are limited functionality like being unable to design custom addresses , or to format HTML messages. AWeber however offers many different marketing automation tools that make it much easier and efficient to handle the marketing and email tasks. Furthermore, AWeber also allows users to make unlimited categories and tags that allow even the most extensive personalization. This is just one of the reasons why Mailchimp is not the ideal option for your automated marketing tools.