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Two of the best toolboxes for marketing via email available to online entrepreneurs to include in your shortlist include AWeber & Mailchimp, particularly if you own a small to mid-sized business. However, which tool is the best choice? AWeber: When is it best? If you prefer Mailchimp, then it is the best choice.

 

What’s so great about AWeber? The reason why you might want to use Mailchimp in place of AWeber? Mailchimp: when should you pick it? You require ease when creating an email marketing campaign. Need help getting your online store operational.

 

AWeber is a fantastic companion for you when it comes to sending out emails to promote your product. AWeber allows you to send the email directly to customers’ mailboxes. It is among the main reasons why they are a top choice. AWeber is also able to analyze the content of your emails to recommend new segments that you can market to. A successful email marketing campaign is possible only if customers open the emails. AWeber’s platform for marketing emails will identify how many of your subscribers will open your emails, use your opt-in buttons and the sales volumes your campaign will generate.

 

However, regarding Mailchimp’s features, the opposite is also true. Mailchimp isn’t an easy work of setting up your campaigns via email. Mailchimp also has some drawbacks which are difficult to get over. For one, its design and interface Mailchimp tend to be very difficult to use and clunky. A lot of aspiring marketers find it hard to make their websites look attractive and work well.

 

The drawbacks cited above lead to concluding that Mailchimp might be the better option for email marketing platforms. This doesn’t mean that the comparison of a weber mailchimp is a bad idea. Indeed, a mailchimp review could lead towards the need for more investigation as to the advantages of using an email automation software are in question. Furthermore, as most marketers use several marketing tools along with automation of emails it is possible that using both Mailchimp and Aweber could give them better flexibility.

 

AWeber is clearly more flexible over Mailchimp and is an ideal choice for marketers who don’t mind some extra flexibility when it comes to their marketing activities. Mailchimp is still the clear top choice for ease of use. Mailchimp and Aweber both share shared features. That’s the most significant benefit of both platforms when it comes to email marketing. The common features make it easier for customers to use these platforms. For instance the two platforms Mailchimp as well as aweber enable users to manage multiple campaigns at the same time; this is facilitated by the fact that both the systems let you make labels that you can customize to suit the requirements of your business.

 

Mailchimp is much more stable than Aweber. That’s the primary distinct feature. AWeber On the other hand, is geared towards those who are new to the market. Mailchimp has basic templates which can be utilized by any user while AWeber offers only basic templates for creating contacts and email addresses. AWeber however offers a lower cost of entry since it isn’t able to design custom email addresses. This may sound like an issue when it comes marketing, however AWeber offers a number of advantages over Mailchimp.

 

Alongside being much more user-friendly, Mailchimp offers limited functionality. There are limitations to Mailchimp’s functionality for example, not being able to make personalized addresses as well as formatting HTML messages. AWeber however offers many different marketing automation tools which will help make it simpler and faster to manage email marketing tasks. Furthermore, AWeber also allows users to create unlimited categories and tags, which allows for greater customisation. Mailchimp is not a great option for marketing automation tools.