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Two of the best email marketing tools available to online entrepreneurs to include in your shortlist include AWeber & Mailchimp, particularly if you own a small to mid-sized company. But which one do you pick? Should you choose AWeber? Mailchimp: When should you make the switch?

 

AWeber What’s unique regarding it? What are the reasons to consider Mailchimp rather than AWeber? What is the best time to decide to use it? It’s vital that you can easily set your email marketing campaigns. It is important to have support for getting your shop operational.

 

AWeber is a great companion for you for marketing via email and also promoting your service. One of the main selling points for AWeber is their ability to get your emails straight into the mailboxes of your readers. AWeber also analyses the content of your emails and provide suggestions on new segmentation to promote to your readers. Successful email marketing is only possible if your readers open your emails. Through AWeber’s service, the sales quantity you get from the emails you send will depend upon the number of recipients that open your emails and click on your opt-in link.

 

However, with regards to Mailchimp, the opposite is also true. Mailchimp does not make easy installation of the email marketing campaigns you want to run. Mailchimp comes with a number of drawbacks that can be difficult to get over. In the first place, the interface and design of Mailchimp can be clunky and hard to navigate. Many aspiring online marketers find it hard to make their designs look professional and run effortlessly.

 

In light of these shortcomings, one conclusion to draw is that Mailchimp is the better option in terms of marketing via email. But that’s not to say that the comparison of a weber mailchimp isn’t a good decision. In fact, a mailchimp comparison may just point to a need for further research as far as the advantages of using an email automation software are in question. The majority of marketers integrate various marketing strategies with email automation. This can lead to the conclusion that both Mailchimp and aweber offer greater flexibility.

 

AWeber is definitely more flexible over Mailchimp and hence may be an ideal choice for marketers who want to have a bit of flexibility in their marketing strategies. But, Mailchimp still remains a clear leader in terms of ease of use. Mailchimp and Aweber both share common features, which is their biggest advantage as services for marketing via email. This makes it easier for customers to operate on both platforms without trouble. For instance the two platforms Mailchimp and aweber allow users to manage numerous campaigns simultaneously This is made possible because both platforms allow users to make labels that you can customize to suit your needs.

 

Mailchimp is much more stable than AWeber. This is the most significant difference. AWeber however offers a service that is specifically targeted towards beginners. Mailchimp offers basic templates that anyone can use, while AWeber only offers templates to make email addresses or use for contact. AWeber offers a lower cost of entry since it does not allow you to design custom email addresses. This may sound like an issue in the field of marketing, but AWeber offers a number of advantages over Mailchimp.

 

Mailchimp is more intuitive but has limited capabilities. There are limitations to Mailchimp’s functionality like the inability to create custom addresses and formatting HTML messages. AWeber however offers many various tools to automate marketing which will help make it simpler and faster to manage emails for marketing purposes. Furthermore, AWeber also allows users to build unlimited categories as well as tags, which allows for higher levels of personalization. Mailchimp is not a great choice when it comes down to marketing automation tools.