Two of the biggest email marketing tools that are available to entrepreneurs online that you should include on your checklist are AWeber & Mailchimp, particularly in the case of a small to mid-sized online business. Which one is the best choice? Which is better to use AWeber? What is the right time to choose Mailchimp.
What’s great about AWeber? Why would you consider using Mailchimp rather than AWeber? When to go with Mailchimp? You require ease when the process of setting up an email-based campaign. Support is needed to ensure that your online store is up and running.
AWeber can be an excellent collaborator in the email marketing process and promotion of your product. AWeber allows you to send the email directly to subscribers’ inboxes. This is one of the major benefits of their service. AWeber will analyze the contents of your emails and suggest new sections that you should promote to your customers. A successful email marketing campaign is only possible if your readers open your emails. Through AWeber’s service, the sales volume you achieve with your emails will be determined on the number of subscribers opening your emails and clicking the links to opt-in.
The flipside is that in the case of Mailchimp, the reverse is an actual fact. It isn’t a simple setup of your campaigns via email. Mailchimp comes with a few drawbacks which are difficult to get over. In the first place, the design and interface of Mailchimp tend to be very complicated and difficult to navigate. It’s a challenge for many aspiring marketers to design their web pages and get them to work effortlessly.
Based on these disadvantages, a possible conclusion is that Mailchimp is the better option as an email marketing system. Yet, the idea of comparing Aweber Mailchimp with could be beneficial. Actually, a mailchimp comparison may just point towards the need for more study as far as benefits of using an email automation tool are concerned. A majority of marketers combine various marketing strategies with email automation. This could lead to them finding the Mailchimp or Aweber are more flexible.
AWeber has a lot more flexibility as compared to Mailchimp and hence may be an ideal choice for marketers who want to have a bit of flexibility when it comes to their marketing activities. However, Mailchimp still remains a undisputed leader with regards to user-friendliness to use. Mailchimp as well as Aweber share a lot of similar features. This is the biggest benefit to both platforms for email marketing. They share a lot of common traits that make it simple for people to make use of these platforms. Mailchimp and Weber allow you to conduct multiple campaigns at the same time. This is because both systems can customize the labels according to your needs.
Mailchimp is much more stable than aweber. This is the major difference. AWeber is, on the contrary aspect, targets beginners. Mailchimp has basic templates available for any person can make use of, but AWeber provides templates only to build email addresses and uses for contacts. AWeber’s pricing is lower as it doesn’t allow for custom address creation. Although this might seem to be the biggest disadvantage in regards to marketing but there’s actually several benefits to using AWeber over Mailchimp.
Apart from being much more user-friendly, Mailchimp offers limited functionality. There are limitations to Mailchimp’s functionality for example, it being incapable of creating custom addresses , or to format HTML messages. AWeber however offers many various tools to automate marketing that make it much easier and faster to manage email marketing tasks. In addition, AWeber also allows users to make unlimited categories and tags that allow even the most extensive customization. Mailchimp isn’t a good option for marketing automation tools.