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Two of the most powerful email marketing tools that are available to entrepreneurs online that you should include on the list of tools you should consider include AWeber & Mailchimp, particularly for those who have a small to mid-sized business. However, which tool is the best choice? What is the best time to choose AWeber? What is the right time to choose Mailchimp.

 

What’s special about AWeber? Why would you consider using Mailchimp over AWeber? What is the best time to pick this option? You require ease when making an emailing campaign. Assistance is required in order to set up your online store operational.

 

AWeber can be an excellent partner in email marketing and promotion of your product. One of the main selling points for AWeber is the ability to send your messages directly to the inboxes of subscribers. AWeber also analyzes your email content and suggest segments that are suitable which you can target your marketing efforts to. Successful email marketing is possible only if customers open the emails. AWeber’s platform for marketing emails will determine how many subscribers read your emails, and use your opt-in buttons and how many sales the campaigns can achieve.

 

The flipside is that in the case of Mailchimp, this is not the case. Mailchimp doesn’t make it easy installation of the email marketing campaigns you want to run. Mailchimp is not without its flaws, which can be difficult to over come. First of all, its design and interface Mailchimp can be complicated and difficult to navigate. A lot of aspiring marketers find it difficult to make their design look appealing and function effortlessly.

 

The drawbacks cited above lead to being of the opinion that Mailchimp could be a superior option for email marketing platforms. This doesn’t mean that comparing the weber mailchimp platform isn’t a good decision. It could mean that you need to do some more study on the benefits of email automation software. The majority of marketers integrate several marketing functions with email automation. This could lead to their finding that both Mailchimp and Aweber provide more flexibility.

 

AWeber is definitely more flexible than Mailchimp and is an ideal choice for marketers who don’t mind some extra flexibility in their marketing efforts. Mailchimp remains the absolute top choice for ease of use. The most significant benefit that comes with using both Mailchimp as well as aweber to conduct marketing via email is both platforms have a lot of common characteristics. This makes it simpler for users to work with both platforms without hassle. For instance both Mailchimp and aweber allow users to run multiple campaigns in the same space and this is made easier due to the fact that both the systems let you modify labels to meet your needs.

 

Mailchimp is more stable as compared to aweber. This is the most significant difference. AWeber, on the other aspect, targets beginners. Mailchimp offers basic templates that can be used by anyone, whereas AWeber is limited to basic templates to create emails and contacts. AWeber however is more cost-effective since it does not allow you to build custom address. This might sound like an issue in the field of marketing, however AWeber is a great alternative to Mailchimp.

 

Mailchimp is more intuitive and has limited functionality. There are limitations to Mailchimp’s functionality like it being incapable of creating custom addresses , or to format HTML messages. AWeber however offers many different tools for marketing automation that will make it easier and more efficient to manage mail marketing activities. Also, AWeber also allows users to make unlimited categories and tags that allow even the most extensive customization. Mailchimp is not the best choice when it comes down to marketing automation software.