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Two of the most powerful toolboxes for marketing via email available to online entrepreneurs to include in the list of tools you should consider are AWeber & Mailchimp, particularly when you have a smaller or mid-sized online company. However, which tool should you pick? Should you choose AWeber? What is the right time to choose Mailchimp.

 

What’s the best thing about AWeber? Are there any reasons you should consider Mailchimp over AWeber? Why should you choose Mailchimp? It’s vital that you do not have any difficulty setting up email campaigns. Need help getting your online store operational.

 

AWeber is an excellent choice for you to partner with in the field of marketing via email and also promoting your service. One of the main selling points for AWeber is the ability to send your emails directly into the inboxes of subscribers. AWeber can also analyse your email content to recommend new segments that you could market to. If you’re able get your readers to open these emails, you’ve got yourself a success in your email marketing campaigns ahead of you. AWeber’s platform for marketing emails will identify how many of your subscribers will read your emails, and click your opt-in links as well as the number of sales your campaigns achieve.

 

In contrast, Mailchimp does exactly the opposite. It is difficult for Mailchimp users to design email campaigns. Mailchimp does have some disadvantages that can be difficult to conquer. The interface and layout of Mailchimp are complex and be confusing. It’s difficult for many marketers to create their websites and make them run smoothly.

 

In light of these shortcomings, one conclusion that could be drawn is that Mailchimp is the better option in terms of the email marketing platform. Although, it is possible to compare aweber mailchimp and could be beneficial. A mailchimp comparison may just point to the need for additional research as far as the advantages of using an email automation tool are concerned. Additionally, since the majority of marketers utilize multiple marketing activities as well as email automation, they may find that using both Mailchimp and weber gives them more flexibility.

 

AWeber provides more flexibility over Mailchimp which could make a more suitable choice for businesses who would like to have some control over their marketing efforts. But, Mailchimp still remains a top choice in terms of ease to use. One of the biggest advantages that comes with using both Mailchimp and aweber for email marketing is both platforms have some common traits. These common characteristics make it easy for users to work with these systems. As an example the two platforms Mailchimp and aweber allow users to manage multiple campaigns simultaneously This is made possible because both the systems let you make labels that you can customize to suit your requirements.

 

The primary differentiator between Mailchimp and Aweber lies in the fact that Mailchimp is a much more solid product. AWeber on the other hand provides a service targeted at the beginner market. Mailchimp provides basic templates for use by any user while AWeber is limited to basic templates to create email addresses and contact usages. AWeber is also less expensive since it does not allow custom address creation. This might sound like an issue in the field of marketing, however AWeber is a great alternative to Mailchimp.

 

Mailchimp is more intuitive but has limited capabilities. There are limitations to Mailchimp’s functionality like being unable to design custom addresses and formatting HTML messages. AWeber however offers many different tools for marketing automation that make it much easier and faster to manage the marketing and email tasks. AWeber lets you make unlimited tags and categories, which allows for greater customization. These are just some reasons Mailchimp is not the ideal option for your automated marketing tools.