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Two of the top email marketing tools available to entrepreneurs online that you should include on your checklist include AWeber & Mailchimp, particularly in the case of a small to mid-sized company. However, which do you pick? Should you choose AWeber? What is the right time to choose Mailchimp.


AWeber: What’s different about it? Mailchimp is better than AWeber. Why should you choose Mailchimp? It’s crucial that you have no difficulty setting the email campaign. Support is needed in order to set up your online store operational.


AWeber can be an excellent collaborator in the email marketing process and promotion of your product. One of the main selling points for AWeber is the ability to send your emails directly into the inboxes of subscribers. AWeber also analyses the contents of your emails and provide suggestions on new segmentation to send out to readers. Successful email marketing can only be achieved if subscribers open the emails. With AWeber, the sale volume you achieve with your emails will be dependent on the number of subscribers who open your emails as well as clicking the links to opt-in.


In contrast, Mailchimp does exactly the opposite. It is difficult for Mailchimp users to set up email campaigns. Mailchimp is not without its flaws, which can be difficult to get over. Mailchimp’s interface and design are complex and become confusing. Many potential online marketers find it difficult to make their websites look attractive and work smoothly.


Based on these disadvantages, a possibility is that Mailchimp is a better option in terms of an email marketing platform. However, comparing aweber mailchimp is not a bad idea. It could be a sign that you need to do more research on the benefits of email automation software. Additionally, since most marketers use various marketing strategies together with automated email and marketing, it could be that using both Mailchimp and aweber can give them greater flexibility.


AWeber is definitely more flexible as compared to Mailchimp and is the ideal option for those who are willing to accept a little more flexibility in their marketing activities. Mailchimp remains the undisputed leading choice in user-friendliness. The main benefit to using both Mailchimp and Aweber for email marketing is that these platforms share many of the same characteristics. This allows customers to operate on these platforms without much difficulty. Mailchimp together with Aweber, let you run multiple campaigns simultaneously. This is achievable because both systems are able to modify labels to meet your specific needs.


Mailchimp is much more stable than Aweber. This is the main distinction. AWeber on the other hand provides a service targeted at the beginner market. Mailchimp offers basic templates that anybody can utilize, whereas AWeber does not offer templates to build email addresses and uses for contacts. AWeber is also much cheaper as it doesn’t allow for the creation of custom addresses. Even though this could be the biggest disadvantage in regards to marketing activities, there are actually several advantages associated with using AWeber instead of Mailchimp.


Apart from being more user friendly, Mailchimp offers limited functionality. There are limitations to Mailchimp’s functionality, such as it being incapable of creating personalized addresses as well as formatting HTML messages. AWeber however offers many different tools for automation of marketing which will help make it simpler and more efficient to manage mail marketing activities. AWeber allows you to define unlimited tags as well as categories which allows you to make more personalization. Mailchimp is not the best alternative when it comes to marketing automation software.