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Two of the most powerful toolboxes for marketing via email available to entrepreneurs who are online to add to your checklist include AWeber & Mailchimp, particularly when you have a smaller to mid-sized online business. However, which tool should you pick? Should you choose AWeber? When to go with Mailchimp.

 

What’s great about AWeber? What are the reasons to consider Mailchimp instead of AWeber? Why should you choose it? You require ease when setting up an email campaign. It is important to have support to get your online shop functioning.

 

AWeber is a great partner in email marketing and marketing your products. One of the strengths of AWeber is their ability to get your messages directly to the mailboxes of your readers. AWeber will analyze the contents of your emails and recommend new content to promote to your readers. An effective email marketing campaign is only possible if your subscribers open the emails. AWeber’s email marketing platform will identify how many of your subscribers will open your emails, click your opt-in links as well as the number of sales your campaigns achieve.

 

The opposite is true for Mailchimp. Mailchimp does not make easy installation of the email marketing campaigns you want to run. Mailchimp has a few drawbacks which can be difficult to over come. The first is that the interface and design of Mailchimp can be awkward and complicated to navigate. Many new online marketers discover it hard to make their design look appealing and function efficiently.

 

The drawbacks cited above lead to the conclusion that Mailchimp may be a better alternative for marketing via email. It’s not to suggest that comparing the weber mailchimp platform is a bad decision. In fact, a mailchimp comparison may just point at the need to conduct further analysis as far as benefits of using an email automation software are as far as benefits are concerned. Furthermore, as most marketers use multiple marketing activities in conjunction with email automation They may discover the use of both Mailchimp as well as aweber can give them greater flexibility.

 

AWeber is certainly more flexible as compared to Mailchimp which makes it the best choice for marketing professionals who don’t mind some extra flexibility in their marketing efforts. However, Mailchimp still remains a undisputed leader with regards to user-friendliness of use. Mailchimp and Aweber both share similarities, and this is the biggest benefit to both platforms when it comes to email marketing. These common characteristics make easy for users to make use of these platforms. Mailchimp together with Weber allow you to manage multiple campaigns at once. This is because both systems are able to modify labels to suit your requirements.

 

Mailchimp is much more stable as compared to aweber. This is the major difference. AWeber however, on the flip aspect, targets those who are new to the market. Mailchimp is a basic template for use by anybody, while AWeber provides only basic templates for creating emails and contacts. AWeber is also less expensive as it doesn’t allow for custom address creation. This could sound like an issue when it comes marketing, however AWeber has many advantages over Mailchimp.

 

Mailchimp is easier to use but has limited capabilities. There are limitations to Mailchimp’s functionality including being unable to design personalized addresses as well as formatting HTML messages. AWeber however offers many various tools to automate marketing that make it much easier and more efficient to manage emails for marketing purposes. AWeber lets you create unlimited tags and categories, which allows more customization. Mailchimp isn’t a good option for marketing automation tools.