Two of the top email marketing tools available to online entrepreneurs to include in your shortlist include AWeber & Mailchimp, particularly if you own a small to mid-sized company. Which one is the best choice? When should you go with AWeber? When to go with Mailchimp.
What’s so great about AWeber? Are there any reasons you should consider Mailchimp instead of AWeber? Which is the best choice for you? It is important to have ease in making an emailing campaign. Help is essential in order to set up your online store functioning.
AWeber is a great supplier of email marketing as well as promotion of your product. AWeber can deliver the email directly to subscribers’ inboxes. This is one of their main selling points. AWeber will also analyze your email content and suggest what new segments to send out to readers. A successful email marketing campaign can only be achieved if customers open the emails. With AWeber, the sales volume you achieve with your emails will be determined on the amount of people viewing your email and clicking your opt-in links.
Contrarily, with regards to Mailchimp, the opposite is an actual fact. It isn’t a simple task of creating your campaigns via email. Mailchimp does have some disadvantages that are hard to overcome. The design and interface of Mailchimp is complicated to operate and may become confusing. Many potential online marketers find it challenging to create design look appealing and function smoothly.
These drawbacks lead to being of the opinion that Mailchimp may be a better alternative for marketing via email. But, making a comparison between aweber and mailchimp is not a bad idea. It could indicate that you need to do more research on the benefits of email automation software. A majority of marketers combine various marketing strategies with email automation. This may lead to users noticing the Mailchimp or Aweber are more flexible.
AWeber is clearly more flexible in comparison to Mailchimp and is the best choice for marketing professionals who don’t mind some extra flexibility in their marketing strategies. Mailchimp is still the clear leading choice in user-friendliness. Mailchimp and Aweber both share similarities, and this is the biggest benefit to both tools for email marketing. This makes it easier for customers to operate on these two systems without any hassle. Mailchimp and weber, allows you to run multiple campaigns simultaneously. This is feasible as both systems allow you to customize labels to suit your requirements.
Mailchimp is more stable as compared to aweber. That’s the primary distinct feature. AWeber is on the other hand provides a service specifically targeted towards beginners. Mailchimp gives basic templates anyone can use, while AWeber provides templates only to create email addresses or uses for contacts. AWeber is much more affordable as it isn’t able to design custom email addresses. This could sound like an problem in marketing, however AWeber provides many advantages over Mailchimp.
Additionally, it is less cluttered and user-friendly, Mailchimp offers limited functionality. The limitations of the program include personalized address creation as well as the limited formatting for HTML messages; on contrary, AWeber offers a wide array of various marketing automation tools which help manage email marketing tasks much easier and more efficient. AWeber allows users to set up unlimited tags and categories which allows the user to customize their email. These are just some examples of the main reasons Mailchimp could not be a good option for automated marketing tools.